CarsGuide HQ Posters

We recently designed some A0 posters for the CarsGuide HQ. We helped develop (amongst other visual assets) an icon style and colour set for each online segment of the CarsGuide family (TradieGuide, AdventureGuide, FamilyGuide, ExpertGuide, UrbanGuide and Oversteer). Drawing from lifestyle aspects associated with each segment, we scattered icons through the headlines to give the posters a distinct visual flavour.