Hooked on design

Recently, I helped my legendary cousin name and brand his boat. A fishing competition was coming up and he was in need of an identity that would distinguish him from the rest. Boats, when deep sea fishing, can be a long distance from each other, so I wanted to develop a strong mark but also keep it light hearted.

Playing on contemporary slang vernacular, we created a fun, fresh and bold identity to match the captain's personality. I thoroughly enjoy oppor-tuna-ties like this. A big shout out to Royalty Wraps for helping bring this to life. The dingy was also given a cheeky lil name.