Sydney Design 2013

With more than 75 events including exhibitions, talks, workshops and tours, Sydney Design is one of Sydney's leading festivals for design.

Tasked to create an identity for the 2013 Sydney Design week, we created an abstract D that became a modular container for all communications. The D was constructed out of numerous interlinked triangles representing the multifaceted face of design. It appeared as though the D was being unfolded, revealing the events itself. 

It was bold, it was dynamic and it had authority.