Archie Felix
Archie Felix is a small family business run by a husband and wife team with inspiration drawn from their little one, Archie. They are passionate about providing people with quality feeding, clothing, and toy products for your young one.
At Archie Felix, their love for food shines. They provide developmental guidance and advice through their blog, as well as providing delicious recipes.
The logo is a playful graphic and typographic approach to the brand based on one of the most entertaining and social places a child can be - the ball pit.
Concept development
During the concept development stage, I had this idea that the logo could be a word and image association that a child engages in during development. Based on the A of Archie and the F of Felix, the illustrations of the logo continually change (while still relating to the letters A and F), producing another fun and dynamic solution.
